Tag Archives: advertising

A Magic Ad From 1997

I have nothing to say about this wonderful Magic: The Gathering ad other than it is perfect in all ways. “Like the magic of life, you can’t win if you don’t play.”

Posted in Video Games | Tagged , ,

On a Gigabyte G1 Commercial

I move objects with my mind. I climb the tallest mountains and slay dragons. I defend my galaxy from ruthless aliens. I am never bored. I am stronger. I am faster. I am G1. The commercial is the ultimate synthetic … Continue reading

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The Social Obligation of Fantasy

We see it less now, but we had almost a solid decade of thinkpieces and academic arguments about the role of fantasy in the post-9/11 American landscape. They all land somewhere around this point: the rise of fantasy media in … Continue reading

Posted in Theory | Tagged , , , | 4 Comments

“Be More Human”

I saw one of these ads recently. They’re the be-all-end-all of the neoliberal bootstrap logic. You are not a person; you’re a human, and you would be functionally identical to all other humans if you worked out more. If you … Continue reading

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