“We are not attempting to be publishers here,” he told MCV. “We are simply taking a great opportunity to collaborate in a non-traditional way, and trust that the combination of all these great ingredients we have put in make for a great experience.”

Christopher Dring, “GameStop: ‘We’re not trying to be a publisher’“

I think this is some real bad stuff, and I am actually surprised that there aren’t some kind of business regulations that would prevent vertical integration of the game industry this one. Would Best Buy be able to legally enter the game development industry? I honestly have no idea, but this is super strange to me.