To choose pour-over coffee instead of Keurig, then, isn’t entirely a choice of human craft over machine labor. It’s more an issue of priorities—craft depends on processes that are beholden to people, creating an intimate relationship in which the human producer is valued above the anonymity of mass production, even when both play necessary roles. In the Keurig, the means of making coffee are abstracted and hidden inside an opaque, plastic shell; the human deliberation of the pour-over method makes visible what the Keurig abstracts.

Andrew Pilsch, “When the Coffee Machine Is Just a Human“