We’re repeatedly told that computers’ memories are better than ours, that Facebook photos will ruin our future careers, that our youthful indiscretions will last for a thousand years in the mind of the network. And so we give up our memories to the machines, endlessly feeding them with our thoughts and our experiences, hoping, desperately, to preserve them. Attempting to defy death.
Instagram is all about death. The 70s filters our parents used, artifacts of cameras we’ve never held. Nostalgia is the negation of death, it proves we are still living even without an identifiable future. Instagram is a machine for producing instant nostalgia, a ward against death.